What will happen to multi-billion dollar sports sponsorships now that crypto is failing?

In the last six months, the total value of all crypto assets has dropped 70%. The total crypto market cap fell below $1 trillion, which is a massive freefall from its peak of $2.9 trillion. There was an estimated $1.5 billion in sponsorship agreements agreed upon by crypto companies. The Washington Nationals signed a deal with Terra that included advertising and signage around a video series. However, just a few months later, more than $40 billion in value was destroyed overnight, when UST, the algorithmic stablecoin, dropped from its $1 peg to less than a cent. The main problem is with teams that took a lot of risks with crypto. There are currently nearly 20,000 cryptocurrencies in existence, and 99% Source