The Weeknd Teams With Binance For The First Crypto-Powered World Tour
— Hit pretty hard, Partnership, Trust, Currency, Sales, Another crash — 1 min read
Binance, the largest cryptocurrency exchange in the world, is partnering with Canadian musician The Weeknd for his After Hours Til Dawn tour that begins on the 8th July in Toronto. Tour marks the first global concert that will integrate Web3 technology. Binance will act as the tour’s official sponsor and will produce exclusive NFTs and co-branded merchandise for the tour. The weeknd's XO Humanitarian Fund will receive $2 million from Binance and five per cent of sales from the exclusively designed NFTS commemorating the collaboration. Hedge Trust, which caters to institutions, corporations, and high net-worth individuals in deals such as this, said through their CEO, Eric Zhou, “Crypto has been hit pretty hard over the past little while. Source