Binance taps TikTok’s mostly silent superstar Khaby Lame to explain how crypto works – TechCrunch
— Everyone !” lame, World, Internet stardom, Followers — 145 million, Coin lost, Sell someone something, Instagram —, Road, First vidcon, Gemini — 1 min read
Khaby Lame is the most followed TikToker on TikTok and 78 million Instagram followers. He recently signed on as an ambassador for Binance, the world’s largest platform for buying and selling cryptocurrencies. Lame and Cristiano Ronaldo will make NFTs, which their fans can buy and trade. The partnerships come at a troubling time for the crypto industry, especially in the face of a macroeconomic downturn. With ambassadors like Lame, Binance must be shelling out some serious cash, but for these stars, that payment comes at the cost of potential pushback and outrage down the road, especially for creators looking to make reliable income. Some veterans of the industry think that the space is too volatile to trust right now. Source